The perfect harmony of Mon Paris by Yves Saint-Laurent
Since the second half of the 19th century, artists have followed one another into the heart of Paris and found an inexhaustible source of inspiration in the City of Light. Haussmann’s works have been the object of all eyes since the Second Empire. They impress and give an extraordinary soul to this symbolic city. Yves Saint Laurent has always devoted a great love to Paris. This is why the Yves Saint-Laurent house has again decided to create a fragrance that pays homage to the capital. My Paris is a new interpretation of French elegance and already promises to captivate you in every way.
The very elaborate smell of Mon Paris
The Yves Saint-Laurent perfume department is appreciated today for its Black Opium fragrance. Indeed, the latter ranks at the top of sales and targets, particularly among a 20–25-year-old clientele. The idea of Stephan Bezy, international general manager of Yves Saint-Laurent Beauté, is, therefore, to complete this first fragrance with the arrival of Mon Paris. In addition, he intends to present this juice as the brand’s new flagship fragrance, but this time intended for a slightly older audience, between 25 and 30 years old. To do this, he had the brilliant idea of reinterpreting a chypre essence. Indeed, most of the time, this olfactory family hides a very sustained and heady scent. However, this time it is not. My Paris is a clear, white juice. This opens with a fruity start before evolving into a more floral heart and blending into a darker base. It increases in intensity and combines noble ingredients. The harmony of Mon Paris is perfect and already ranks as one of the best surprises of 2016.
The refined aesthetic of Yves Saint Laurent
Likewise, Yves Saint-Laurent has set the bar very high on the aesthetic side. Indeed, Mon Paris perpetuates the heritage of Haute Parfumerie flaconnage. He reappropriates the look of the Paris perfume, created in 1983 by the house while modernizing it. Its multi-faceted silhouette is designed in very thick glass. Its delicate curves evoke the delicacy of a woman’s shoulders. Moreover, the whole thing is sublimated by a tie tied at the top of the bottle and made from a delicate black satin ribbon. The whole is exquisite and is further enhanced by a fine golden Cassandra. Finally, as if that were not enough to make us succumb, know that the Yves Saint-Laurent house has also been very attentive to the advertising campaign of Mon Paris. his mini-film. This is signed by Clément Durou and Pierre Dupaquier. If their names don’t mean anything to you, know that they are the ones who signed the image for the Happy Pharrel Williams video clip and that they embody the vision of those that everyone is currently tearing off. You will understand that My Paris is the 2016 release not to be missed, the one that could well be talked about for many years.