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عطر اماريج جيفنشي
This is the case with the Givenchy brand. The latter turns out to be absolutely fascinating, both in terms of couture and perfumery.
The launch of Givenchy
The history of Givenchy began in 1952 when Hubert de Givenchy decided to found his own fashion house with funding from Louis Fontaine, his brother-in-law. His first collection was a real hit and Vogue even called it a "magnificent first collection". The centerpiece was a sort of white blouse named Blouse Bettina. Then, in 1954, Hubert de Givenchy launched a luxury ready-to-wear line, an innovative idea since he was then one of the only ones to offer this at that time. Also, it was not long before Givenchy extended its knowledge to perfumery.
The history of Givenchy perfumes
At the head of his fashion house for only a few For years, Hubert de Givenchy asked his brother to help him set up a perfume company, from 1957. To do this, he was inspired by the example of Christian Dior. Givenchy fragrances were therefore launched modestly with some family funds. These were packaged in the Balenciaga perfume factory, in the Paris region. A sales team was quickly put together. Givenchy's very first perfume was developed for Audrey Hepburn, also the face of this fragrance called L’Interdit. Moreover, the latter carried out this campaign for free and as a token of friendship. Two years later, Monsieur de Givenchy and Vetiver were also born. Both being a great success, this made it possible to build a veritable perfume factory in Beauvais. This location was chosen for many reasons, not only because it is the region of origin of Hubert de Givenchy but also for reasons of proximity to glassware suppliers such as Pochet du Courval. The factory was therefore enlarged several times. In 1979, the Givenchy brothers decided to entrust the future to the English firm Beecham, a choice rejected by the French government which imposed the takeover by another French company. The Givenchy perfumes were therefore sold, in 1981, to the champagne house Veuve Clicquot Ponsardin, itself acquired, in 1986, by Louis-Vuitton. In 1987, the latter merged with Moët Hennessy, creating one of the most imposing luxury groups on the world scene: LVMH.
Today, Givenchy is considered to be a key player in the luxury universe. We owe him numerous best-sellers in perfumery, such as Ysatis, Amarige, Organza, Very Irresistsible, Ange ou Démon, Dahlia Noir or Gentlemen Only. Givenchy's style in terms of perfumery, cosmetics and ready-to-wear turns out to be subtly classic, always bringing new life to the traditional. Each creation emanating from the Givenchy workshops is thus perceived as being a daring blend of refinement and lightness, making the brand one of the most appreciated in the world.div >